The Small Things Checklist
- Format
- Checklist
- For
- Designers, builders and anyone shipping
- Get
- Free PDF, by email
Ten small details people notice before they notice the product.
What's inside
Run it before shipping. Each item shows up the moment someone tries the product or shares the link.
Product. Empty states, loading, errors and button labels.
Site. A favicon that reads at 16px, short page titles and a 404 with a way back.
Share. The OG image, the link preview title and who the first email comes from.
Good to know
Who is it for?
Designers and builders shipping a product, a site or a new feature, and founders who want a last check before launch.
When should you use it?
Before anything goes live, and again before a link gets shared widely.
How do you use it?
Go through the ten items on the real product, not the design file. Tick what's done and skip what doesn't apply.
Why does it matter?
Small things are what people see first: the empty screen, the error, the link preview. They decide whether someone keeps going.