The Launch Video Brief
- Format
- Checklist
- For
- Founders, designers and studios starting out
- Get
- Free PDF, by email
Everything to have ready before a launch video starts, on one page.
What's inside
A lot of a launch video is decided before the first call. This page is what to have ready for it.
The basics. The real deadline behind the date, where the video plays first and in which ratios, and a budget range.
The story. What changes for the users in one sentence, one path through the product, and the founder's role on screen.
The material. Brand files, a Loom of the product, 2-3 reference videos, and one person all feedback goes through.
Good to know
Who is it for?
Founders briefing a studio for a launch video, and designers or studios starting out who want a brief to send their clients.
When should you use it?
Before the first call, while the real deadline is still a few weeks away. Making a launch video takes up to 2-4 weeks, or up to 5-6 if filmed.
How do you use it?
Fill in what's known, tick what's ready, and bring the rest to the first call as open questions.
Why does it matter?
The brief shapes the plan before any ideas are pitched. A clear one saves rounds of guessing later.